According to a recent study that examined the buying habits of new car buyers, men favoured Ute’s whereas women preferred small cars.
This recent study was carried on by a renowned car broker Autogenie which collected a random sampling of around 6000 brand new vehicles purchased in 2013, which was consistently divided between male and female buyers.
The study revealed that men favoured sedans and Ute’s more and on the other hand, women bought small cars and SUVs.
The most probable vehicles that were purchased by male buyers were the mid-size sedan Ford Mondeo closely accompanied by the Ford Ranger and Toyota Hilux Ute’s. Contrary to it, women buyers preferred buying the Mazda6 mid-size sedan, Toyota Kluger SUV and Holden Barina city car.
As per Shiju Thomas, General Manager Autogenie, “It would be ridiculous to say that a specific car model is meant for men or women. However, the statistics depict that there are particular models that attracts men more and certain other models that are well liked by women”.
Nevertheless, both genders favour Mazda3, and it’s because Mazda3 is one of the trendiest cars in Australia. Both the Mazda CX-5 and Volkswagen Golf made it to the best five most accepted models that men and women equally liked.
Among male buyers, the Holden Commodore was well-accepted, finishing as the 4th most wanted model. On the other hand, female customers favoured small cars along with the Mazda3 and Golf which was closely followed by the Hyundai i30, among the best five car models bought by women.
Thomas revealed that basically women got attracted towards small and compact cars with hatchbacks and bigger family-focused cars. Contrary to that, men inclined more towards buying bigger utility vehicles having off-road capabilities.
Source for Statistics below: Autogenie