Puma Launch Virtual Playbook

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All New Ford Puma

Puma Designed to deliver winning product attributes. European designed, engineered and manufactured.
Sleek, stylish urban SUV
Built on Fiesta’s platform, renowed for handling and drivability
Design, innovation & technology has driven the all-new Puma program
Launches following successful product introduction in the UK
What Car (Car of the Year – 2020)

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Product lntent Design

880/o of the mini Utility segment consider design as the most important buying attribute
Design reinforces desire: What separates Puma?
Human centric design at the core of PUma’s DNA — engineered to solve problems
Unique canoe shaped headlights & enhanced proportions give the exterior a unique profile
Redefining how we use space

Patented Parcel shelf luggage compartment solutlon
410L of luggage space

Watch the lead Designers explain what Human Centric Design means to the development of the PUma

Key Features

Puma

ST-Line

ST-Line V

Puma	ST-Line	ST-Line V
Lumbar massage seats	ST-Line Body kit	Chrome exterior & interior elements
Electronic Automatic Climate Control	Sports suspension	B&O Play w 10 speakers/subwoofer
Lane Keeping Aid \| Traffic Sign recognition \| AEB \| driverimpairment monitor \| 180O Rear View Camera \| Rear Parking Sensors	Interior Race Red stitching	B&O Play w 10 speakers/subwoofer
Wireless charging	12.3” Digital Cluster	Unique DTRL & adaptive LED headlamps
Ford Pass connect w embedded modem	17” Machined Alloy Wheels – unique ST-Line design	Partial leather seating w Metal Grey stitching

BE ONE OF THE 1ST TO TEST DRIVE ONE

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